We have something to offer

PPC

We have a really good experience to create successful Google AdWords, Facebook and YouTube campaigns.

We work with all stages of the sales funnel: from recognition to repeat orders. We optimize CPL (cost of ice), HRV (share of advertising costs) and ROMI (return on investment in marketing).

Our contextual advertising campaign implementation strategies are designed to meet the needs of our clients in a specific market. We provide modern contextual advertising services, which include: paid search ads, video advertising, display advertising, contextual advertising remarketing and social advertising.

We achieve results that help our clients make good progress in their business. We manage our clients’ accounts on a regular basis, monitor prices and budgets for the maximum return on investment.

Our high results are achieved thanks to a complex and individual approach, which includes a detailed analysis of the features of your business, the use of contextual advertising, as well as a competent choice of priority promotion steps.

Contextual and targeted advertising tools we work with

Advertising in Google Ads comes in a huge number of formats: text search and image display ads, Youtube video ads and mobile ads and has very flexible targeting settings, allowing you to focus on the most promising audience.

Google Shopping - an advertising tool from Google, which gave a new wave of development and sales growth for eCommerce, now has become an integral part of the modern online store. Your products are above the Google search results - only their logo is higher!

Using all available ad formats (graphics, slideshow, lead form, video format, etc.) on Facebook, we select your potential audience based on interests, behavior, demographics, age, contact information and show ads specifically for them.

With the help of Instagram Ads, we launch advertising in the most attractive ad formats (photos, stories, video ads).

We competently select places for advertising, work with the most motivated audience.

How we track the effectiveness of contextual advertising

We will install a code replacement code on your site and set up goal tracking in Google Analytics. We work with BINOTEL, Ringostat, Istat

Install and configure Google Tag Manager and Google Analytics counter. We set up events and goals throughout the sales funnel with micro and macro conversions. We will connect analytics with Google Ads, Facebook and Instagram. To track sales, configure Enhanced E-commerce.

We implement a system of end-to-end analytics by combining analytical data from all advertising channels, Calltracking services and your CRM system.

The effectiveness of contextual advertising is confirmed by statistics, including the fact that this type of advertising is invested more and more every year by business. This type of advertising on the Internet finds the widest response, as it is aimed at the target audience. Another valuable plus of contextual advertising is the ability to choose how much you are willing to allocate for your advertising campaign.

What is RRS or contextual advertising?

Any product that has won its user and the so-called “mass” must bring a decent income, so the developers of the most popular search engine to date and made their system truly profitable. The decision to place ads unobtrusively, and according to user requirements, led to the idea of creating a contextual advertising service. Speaking of contextual advertising, the problem of incorrect localization and as a result of non-target ads are solved as effectively as possible. Contextual ads appear when you type certain information into the search bar. For example, if you are looking to “buy a spinner”, the first five items in the issue are advertisements (contextual advertising), which “naturally” will offer you to buy this product at the most affordable price, with delivery and more.

Which contextual advertising is more effective?

There are two types of contextual advertising: search advertising and AdWords CMS advertising. Search contextual advertising is displayed at the top or side of the search area. Contextual Display Advertising (CMS) – is placed directly on pages that are part of a content network, such as Google. The difference between these types of contextual advertising is that in the first case, it is possible to place only text ads, while on the sites of partners in the Google Display Network, you can place both banners and video ads. Based on the principles of advertising demonstration, as well as its visual perception on partner sites and search pages, to determine the priority type of contextual advertising can be purely individual.

What does contextual advertising provide?

Google’s contextual advertising is highly effective. Contextual advertising of google adwords will allow not only to promote a brand or launch a new product, but also to increase sales. In addition, contextual advertising will help increase traffic to the site. The cost of this type of advertising is relatively low. Compared to the opportunities it provides. In addition, the advertiser has the ability to control spending and conduct statistical calculations of all who followed the link and saw the ad.

Flexibility and customizability of contextual advertising

In addition to being able to clearly target the interests of users and respond in a timely manner to a search query, contextual advertising can be tailored to the specific goals of the advertiser. Targeting is one such mechanism. Temporary targeting will allow you to show contextual ads at specific, advertiser-friendly hours, such as campaign time, and geo-targeting will allow you to choose a specific region where users will see your ads.

How does a contextual advertising agency work?

Contextual advertising, the price of which is relatively low compared to other types of advertising, is the most effective way to tell about your business and bring your product to market. The total cost usually consists of the funds you need to contribute to Google AdWords and the cost of the specialists. Ordering contextual advertising in Seo Buben digital agency is a really profitable and transparent investment. Our specialists will not only place your ad correctly, but will also conduct a post-click analysis to determine how effective the ad was and collect all the necessary statistics. The cost of google contextual advertising and PPC specialist services is a really profitable investment in advertising your business.

PPC