SERM (Search Engine Reputation Management) ensures a positive information field around your company, brand or public figure online.
Clients, partners and employees type your company name into a search engine — and what they see shapes their attitude towards you. It is essential to keep your brand perceived positively by future partners and customers. Most customers read expert and customer reviews about a company before placing an order.
Your reputation in search engines is the foundation on which every advertising and marketing campaign should be built.
It is brand reputation management in search engines: we make sure that when people search for your company name, they see reliable and positive information and negative content does not dominate the results.
Only reviews that violate platform rules (fake, abusive, spam) can be removed. We handle genuine negative reviews by publishing proper replies and pushing them off the first page with positive content.
First changes in search results are usually visible within 1–3 months, with stable results in 3–6 months depending on the amount of negative content and competition.
Google search results, review sites, Google Maps, forums, social networks, aggregators and media.
No. We work with real customers, encourage them to leave reviews and create useful PR content — fake reviews harm reputation and violate platform rules.
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