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GEO & AIEO Optimization

More and more customers ask their questions not to Google but to ChatGPT, Gemini or Perplexity — and get a ready answer with a few recommended companies. GEO and AIEO optimisation makes sure your brand is in those answers: we prepare your website, content and online presence so that AI systems understand your business, trust it and cite it as a source.

Why does your business need GEO and AIEO?

People increasingly ask AI assistants to recommend a product, service or contractor. If your brand isn't in the answer, the customer chooses a competitor without ever seeing your website.

AI Overviews and chatbots answer right on the search page. Being the source AI cites is becoming as important as being in the top 10.

Most competitors don't work on AI visibility yet. Those who build a strong brand entity for AI models first will hold their positions longer.

What GEO and AIEO optimisation includes

We check whether ChatGPT, Gemini, Perplexity and Google AI Overviews mention you for key queries in your niche, what they say about your brand and whom they recommend instead.

We configure robots.txt for AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended), create llms.txt, and check rendering, speed and indexation.

We align company information on your website and external profiles and strengthen About, author, case study and review pages so models clearly understand who you are and why you can be trusted.

We rewrite and create pages around customers' real questions: short direct answers, specific facts, prices, comparisons, tables and FAQs that are easy for AI to cite.

We implement Organization, LocalBusiness, Service, Product, FAQPage, Article and other markup so your business data is machine-readable.

Digital PR, expert publications, directory and rating profiles, review management — AI trusts brands that other authoritative sources write about.

We regularly track brand mentions in AI answers for a set of queries, traffic from AI platforms in GA4 and visibility trends, adjusting the strategy based on data.

How much does GEO and AIEO optimisation cost?

The cost is calculated individually, depending on the size of your website, the competitiveness of your niche, the number of target queries and the state of your current SEO. You can start with an AI visibility audit and then move to monthly support or combine GEO/AIEO with SEO.

Leave a request — we’ll check how AI currently sees your brand and propose an action plan.

Часті питання

Can you guarantee a mention in ChatGPT?

No. No agency can guarantee a specific model response — answers vary depending on the query, the model and the context. We systematically increase the likelihood that AI chooses your website and brand, and we measure this progress.

How long does it take to see results?

The first changes in AI search with web access (Perplexity, Google AI Overviews, ChatGPT search) can appear within a few weeks after the updated content is indexed. The effect on models' built-in knowledge, formed during training, is slower — from several months.

Do I still need SEO if I do GEO?

Yes. AI search relies heavily on regular search results and the same quality signals. The best results come from combining SEO with GEO/AIEO.

What is llms.txt and do I need it?

llms.txt is a text file in the website root that briefly describes the company, services and key pages for language models. It helps AI understand your business faster and more accurately.

How do you measure AI visibility?

We regularly check a set of target queries in ChatGPT, Gemini, Perplexity and Google AI Overviews, record brand mentions and citations, and track traffic from AI platforms in GA4.

What is GEO (Generative Engine Optimization)?

GEO is the optimisation of your website and brand for generative search engines: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot. These systems don’t just show a list of links — they generate a ready answer and cite sources in it. The goal of GEO is for your website and data to be used as a source and for your brand to be mentioned in the answer.

What is AIEO (AI Engine Optimization)?

AIEO is a broader concept that covers optimisation for any AI assistants and agents: how models crawl your site, how they understand who you are and what you offer, and whether they recommend you when a user asks for advice — “which agency should I choose”, “where can I order”, “what is better to buy”. In practice GEO and AIEO work together, so we provide them as one service.

How are GEO and AIEO different from SEO?

SEO competes for a page’s position in Google’s list of results.
GEO/AIEO competes for AI to choose your content for its answer, cite it and name your brand.

It is not a replacement for SEO but its continuation. AI systems rely largely on the same signals — quality content, technical accessibility, authority and mentions across the web. That’s why strong SEO is the foundation, while GEO and AIEO add what models specifically need: clear facts, structured answers, machine-readable data and consistent brand information across platforms.

How does AI choose whom to cite?

The exact algorithms are not disclosed, but common patterns are known. AI more often cites sources that:

give a direct, short and accurate answer to the question;
contain specific facts: prices, timelines, specifications, comparisons;
have a clear structure — headings, lists, tables, FAQs;
are technically accessible to AI crawlers and load fast;
belong to a brand mentioned by other authoritative resources;
demonstrate expertise and experience (E-E-A-T): authors, case studies, reviews.

Who needs GEO and AIEO?

Any business whose customers research before buying: service companies, B2B, online stores, healthcare, education, IT and manufacturers. Especially if the purchase decision follows a comparison of options or a consultation — exactly the kind of questions people increasingly ask AI assistants.

What results can you expect?

brand mentions in ChatGPT, Gemini, Perplexity and Google AI Overviews answers for target queries;
more visits from AI platforms to your website (tracked in GA4);
correct, up-to-date information about your business in AI answers;
growth in branded searches and trust in your company;
an extra boost for classic SEO thanks to better content structure and markup.