#ЦяТорба (#ThisBag) — Eco Initiative Branding

Ця Торба

Main goals:

develop the naming, branding and identity for the project;
create a clear online platform for sales and project support;
communicate the idea of responsible consumption;
attract partners and the community.

Identity:

Logo: the hashtag #ЦяТорба (“#ThisBag”) as a symbol of the movement and of spreading the idea on social media.
Colours: natural shades of green and warm beige associated with sustainability.
Typography: simple sans-serif fonts for easy reading on all devices.
Graphic elements: minimalism, clean lines and a focus on product photos.

ЦяТорба

#ЦяТорба reduces plastic waste

#ЦяТорба завжди під рукою

#ЦяТорба is always at hand!

#ЦяТорба заощаджує кошти

#ЦяТорба saves money!

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