2023
The client needed to update the company’s old logo. The company had two main lines of business: freight forwarding and maintenance services for trucks. The logo had to share a common name and common elements for both and be recognisable.
The final version of the logo was not approved by the client.
At the start of the logo design the client wanted an ox in the image. The ox was meant to symbolise the chumaks — traditional Ukrainian ox-cart traders, the very first long-haul carriers.
But we soon moved away from this idea.
We worked on different adaptations of the existing logo and on creating something new.
During development we decided on a shield concept symbolising a reliable partner and the protection of cargo.
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