NERJ BUD is a Ukrainian manufacturer of stainless steel railings, handrails, balustrades, entrance canopies and other products. In-house production, made-to-measure manufacturing, delivery and installation across Ukraine.
Build a website that sells made-to-measure products rather than “off-the-shelf” goods: it shows the price per running metre, design options and real projects, brings leads from organic search and is ready for customers who increasingly ask ChatGPT, Gemini and Google AI Overviews for advice.
search=yes, ai-input=yes, ai-train=no — the site is open to AI search and answers that cite the source, but its content is not given away for model training.We set up GA4 and Google Tag Manager, Google Ads conversion tracking, heatmaps and session recordings (Microsoft Clarity, Contentsquare) to see where users get stuck on the way to an enquiry.
A catalogue website for a made-to-measure manufacturer must show prices, options and examples of work and make contact easy. We combined this with a technical SEO foundation built before launch rather than bolted on later. Another layer is GEO & AIEO: when a customer asks an AI assistant where to order stainless steel railings, the NERJ BUD website already speaks the language models understand and cite.
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