Rebranding, Identity, Website and Promotion for Mazur Dentistry

Ренеймінг та редизайн логотипу стоматології Мазур

Year

2021

Website

mazur.dental

Client request

To refresh the visual perception of the dental clinic and redesign its logo.

Stage one: renaming and rebranding

Competitor analysis. We analysed competitors in the dental services market and their brand identities. Most dental clinics use logos with teeth or other themed elements, so we decided to move away from these standards and stereotypes in both the logo and the naming. We also evaluated the clinic and its services through “mystery shopping”, which revealed strengths and weaknesses that the owners then addressed.
Naming. The clinic is owned by a young married couple named Mazur, so the name suggested itself. The owners are practising dentists in their own clinic, and now they stand behind its services with their own family name.
Branding. We designed the logo, corporate style and brand identity, as well as a complete brand book.

The “Mazur Dentistry” logo is formed from the letter M arranged into a stylised ornament whose outline resembles a Maltese cross.

A new website for Mazur Dentistry

Website development started with our “SEO at the development stage” service. It allowed us to analyse competitors and create a clear, correct site structure that ensures proper indexing and supports promotion in both paid advertising and organic search.

Stages of work:

defined the goals and objectives of the website;
studied and analysed competitors;
created and refined the technical specification;
developed prototypes of all pages;
designed the website mock-ups.

Marketing

We developed a marketing strategy for promoting the website with image-building and conversion-focused directions, and identified the main tools for engaging the potential audience and attracting targeted traffic.