How We Doubled Visibility and Achieved +169% Conversions for a MAN Truck Service

About the project and challenges

The commercial vehicle service niche has a high cost per lead and fierce competition from both official dealers and local service stations.

Main problems at the start:

• Average search position of 36 (beyond the second page).

• Low brand awareness online.

• Limited visibility for commercial queries in key regions.

Project goals

1. Grow organic traffic and reach the top 10 for high-volume queries.

2. Scale conversions (service bookings, spare parts orders).

3. Outperform competitors in the “MAN Truck Service” niche.

Strategy and implementation

We chose an omnichannel approach, combining the long-term effect of SEO with the immediate results of paid advertising.

Stage 1: SEO — technical dominance and content

• Keyword research: more than 1,200 keywords, with the main focus on commercial queries.

• Link profile: 140 referring domains acquired (DT 24), which allowed the site to overtake its main competitors in authority.

• AI search optimisation: the site received 40 mentions in Google AI Overviews, bringing traffic from a new search channel.

Stage 2: PPC — paid search and cross-network

• Google Ads Search campaigns to capture hot demand.

• Performance Max campaigns to reach audiences on YouTube, Gmail and the Display Network, which accounted for 38% of total traffic.

Stage 3: Local promotion

• Focus on local search. Google Business Profile optimisation increased direct visits to the website.

Results in numbers

Thanks to the strategy, 2025 became a year of exponential growth for Mantruck.

Traffic:

• Sessions: grew from 12.1k to 27.7k (+128%).

• New users: 99.2% of traffic, showing active acquisition of a new audience.

Performance and conversions:

• Conversions: grew from 743 to 2,000 (+169%).

• Engagement rate: 66.12%, a strong indicator of content relevance.

SEO metrics:

• Search visibility: rose from 33% to 68% (+35 percentage points).

• Average position: improved to 15.

• Top positions: the site reached the top 1–3 for strategically important queries, ahead of its main competitors.

The mantruck.com.ua project showed that even in a complex B2B niche, systematic work with SEO and paid channels delivers multiple growth. We proved that even when a truck costs several million hryvnias, Google Ads leads can cost as little as a cup of coffee (UAH 39).