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Brand Identity and Brand Book for FLYGORN

Brand Guideline

Year:

2025

Project:

Brand identity and brand book for FLYGORN

Client:

FLYGORN is a Ukrainian engineering company specialising in high-tech solutions for unmanned systems and ground vehicles.

Task:

Develop a strong, premium visual identity that reflects technological power, reliability and a unique balance between the military and civilian applications of the products.

Solution:

The heart of the brand is a complex, detailed emblem combining three key images: the Sword (strength, protection, reliability), the Tree (growth, innovation, life) and the Wings (flight, freedom, unmanned technology).

A strict monochrome palette and the elegant Playfair serif typeface emphasise the premium status, intelligence and seriousness of a company that builds products for the toughest conditions.

Result:

A deep, recognisable brand that communicates the company’s values and its Ukrainian roots.

FLYGORN

The FLYGORN logo is not just an image but an emblem that combines three fundamental symbols:

  • Sword: the vertical axis of the logo. A symbol of strength, determination, protection and the military component — it embodies reliability and readiness for the toughest challenges.

  • Tree: grows out of the sword, symbolising life, growth, innovation and the company’s civilian mission. Its roots and branches represent complex engineering solutions and systems.

  • Wings: frame the central composition, pointing directly to the name “FLY” and the field of activity — unmanned systems. A symbol of freedom, mobility and air superiority.

Together these elements create a powerful image of balance, protection and technological development.

FLYGORN logo
FLYGORN

Tone of voice concept for FLYGORN

VOICE TONE

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