Europidloga — SEO, Google Ads and Targeted Ads for a Flooring Store on Horoshop

Інтернет-магазин Європідлога на Хорошопі

Client

Europidloga is a chain of flooring and door stores in Zhytomyr, Ukraine: laminate, linoleum, vinyl flooring, carpet, skirting boards and interior doors. It has its own warehouse, offers installation and delivers across Ukraine. The online store runs on the Horoshop platform.

Services

Goal

Bring buyers looking for flooring and doors to the online store and the physical stores in Zhytomyr, and generate orders with delivery across Ukraine.

Website

europidloga.com

SEO for a flooring catalogue on Horoshop

Demand-driven structure: categories for laminate, linoleum, vinyl, carpet, skirting boards and doors, plus collection pages for queries such as “Classen laminate” or “Beauflor linoleum”.
Brand pages: around a hundred manufacturer pages, each a separate entry point from search.
Local SEO: Zhytomyr queries, contacts of the three stores and a map for buyers who want to see flooring in person.
Two language versions: Ukrainian and Russian.
Blog: tips on choosing and installing flooring that lead to catalogue categories.

Google Ads and targeted advertising

Google Ads: search and shopping campaigns by category and brand, with separate campaigns for Zhytomyr store visits and for delivery orders across Ukraine.
Facebook and Instagram: targeted campaigns for people renovating their homes and remarketing to site visitors.
Analytics: order and call tracking to see which campaigns drive sales.

The store runs on Horoshop — the platform provides the tools for SEO and product feeds, and we are responsible for strategy and growth.