EuropaSport sells original Adidas, Reebok, Puma, Nike and Columbia sportswear, footwear and accessories. Operating since 2010, it has two retail stores in Kovel, Ukraine, and ships nationwide. After selling on OLX, the company launched its own online store on the Horoshop platform.
Grow organic traffic and online sales across Ukraine, not just in Kovel, and build a steady flow of orders from search, advertising and social media.
| Metric | Before (10.2024–09.2025) | After (10.2025–09.2026) |
|---|---|---|
| Marketing ROMI (30% margin) | 312% | 377% |
| Cost-to-revenue ratio | 7.3% | 6.3% |
| Revenue per 1 UAH of marketing | 13.7 UAH | 15.9 UAH |
| SEO ROMI | 714% | 1,061% |
| Organic sessions | 171.8k | 223.1k (+30%) |
| Organic search revenue | — | +43% |
| SEO share of revenue | 19% | 27% |
| Cost per order from SEO | 104 UAH | 84 UAH |
| Google Ads ROAS (ad account) | 24.1 | 23.5 |
| Google Ads CTR | 2.19% | 2.68% |
| Average order value | — | +13.4% |
Sources: Google Analytics 4, Google Ads, Meta Ads. Channel revenue uses GA4 last-click attribution. ROMI = (revenue × margin − ad spend and agency fees) / costs.
We track money, not clicks: every channel is judged by revenue, cost per order and ROMI. SEO became the cheapest source of sales and reduced reliance on ads, Google Ads keeps a high return, and social budget moves to the campaigns that sell. The store now earns more from every hryvnia spent on marketing.
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